Private coaching studio

A private studio, with a coach on the floor

Sessions are booked. There is no crowded floor and no waiting for a rack. Your coach is with you, and the programme is already written. The aim is functional strength for longevity and quality of life — a wide range of movements and ranges of motion, coached in a relaxed way. Start with a free trial week, then a three-week foundation.

In-person coaching at Rosedale, Auckland · 022 411 5020

Meet our members

5.0★★★★★

38 Google reviews

Rated by clients on Google

Want the full program overview first? Compare training options · See foundations.

Book your free trial

We'll get in touch within 2 hours during business hours to schedule your free trial week.

Coaching first

Every session follows your programme. Coaching is relaxed, with a coach on the floor.

Private studio

A small private studio — not a crowded commercial gym. After your foundation, you can train independently here.

Train with your kind of crowd

Before 5pm, most clients are 45–75. After 5pm, most are under 45 — men and women, new and returning lifters. We'll help you pick a session time that feels right for you.

“I've had a very positive experience with my personal trainer Alex and his gym Iron Focus. Alex was excellent at finding different exercises and approaches to help strengthen my body while taking my arthritic knees into account. He was knowledgeable, patient, and always focused on what would work best for my abilities and limitations. Thanks to his guidance, I've felt stronger, more confident, and better able to manage my knee issues. I would highly recommend his services to anyone looking for professional and supportive personal training.”

Julie Smith

3 months ago

★★★★★Read more reviews on Google

Average rating: 5.0 stars38 total reviews

Coaching first

Every session follows your programme. Coaching is relaxed, with a coach on the floor.

Private studio

A small private studio — not a crowded commercial gym. After your foundation, you can train independently here.

Train with your kind of crowd

Before 5pm, most clients are 45–75. After 5pm, most are under 45. We'll help you pick a session time that feels right for you.